What Are Targeted Ads on Meta (Facebook & Instagram)?
Don't waste money on people who aren't right for your ad
Imagine you've got a billboard instead of plastering it on every highway, you only put it up in the exact neighborhoods where your best customers live.
You've Been Targeted, Here's How
You've probably noticed it yourself, mention a coffee maker in a chat and suddenly see coffee machine ads, or look up running shoes and sneaker promos follow you on Instagram.
Meta picks up on your conversations, searches, and interests to serve ads you actually care about. We use that same signal-driven targeting to put your ads in front of people who've already shown interest, so every ad dollar hits the mark.
Each Audience Gets the Right Message
We break your audience into clear groups:
- New people who've never heard of you
- Interested visitors who've clicked, watched, or visited your site
- Lookalikes who act like your best customers but haven't met you yet
Getting your ad in front of the right person is just the start. We take it further by customizing what each type of person sees based on how familiar they are with your business.
Each group gets a message tailored to their stage, so no one sees a generic ad. Instead, they see something that actually speaks to them.
Only the Top Ad Gets Served
We create multiple versions of your ad using different headlines, images, messages, and videos, then let Meta's system test them all automatically.
It figures out which combinations perform best (like which headline gets the most clicks) and starts showing the top performers more often. That means your results keep improving over time without you needing to guess or manage anything.
Put simply: the longer your ads run, the smarter they get.